Whether your new to business or been in it awhile, you have likely heard about blogging. Blogging may seem like just another thing you have to do in the long list of to-do's to run and grow your business, but used properly it can create more visibility for you. So, in other words it is a great tool to attract potential clients.
If you optimize your blog and post consistently valuable and useful information the search engines will love you. Simply put, when someone types in keywords of something they are looking for and you are blogging about what they are looking for on a regular basis, they are likely going to find you in the search results.
Basically, you are creating a valuable tool to drive traffic to your website and it cost you practically nothing. The best part is that these people searching and finding you are considered "pre-qualified" because they have chosen to click through to read your content. If your content is valuable and informative they are going to want more and will likely sign-up for your list.
You are building a relationship with your blog readers. They are getting to know, like and trust you through your posts and interaction on comments. This helps make it easier for them to take action in the future when you offering a product or service to them. They are more inclined to buy because you have built that relationship with them and experienced your expertise.
Remember that blogging is a marketing tool and to make it work you have to be consistent. You should be blogging at least two to three times a week. Saying you don't have enough time is an excuse. You have to make time. It is just as important as going to your networking events or any other social media that you spend your time on. You are doing it to attract new clients, period.
Blogging is a wonderful way to connect with your audience, to provide valuable and useful information to prospects and customers, to sell your products and services, and to drive traffic to your website. Have fun with it and just do it!
If you optimize your blog and post consistently valuable and useful information the search engines will love you. Simply put, when someone types in keywords of something they are looking for and you are blogging about what they are looking for on a regular basis, they are likely going to find you in the search results.Basically, you are creating a valuable tool to drive traffic to your website and it cost you practically nothing. The best part is that these people searching and finding you are considered "pre-qualified" because they have chosen to click through to read your content. If your content is valuable and informative they are going to want more and will likely sign-up for your list.
You are building a relationship with your blog readers. They are getting to know, like and trust you through your posts and interaction on comments. This helps make it easier for them to take action in the future when you offering a product or service to them. They are more inclined to buy because you have built that relationship with them and experienced your expertise.
Remember that blogging is a marketing tool and to make it work you have to be consistent. You should be blogging at least two to three times a week. Saying you don't have enough time is an excuse. You have to make time. It is just as important as going to your networking events or any other social media that you spend your time on. You are doing it to attract new clients, period.
Blogging is a wonderful way to connect with your audience, to provide valuable and useful information to prospects and customers, to sell your products and services, and to drive traffic to your website. Have fun with it and just do it!
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